InReality LLC
Productivity
InReality a Solution-as-a-service company, provides software and services that help brands and retailers drive shopper conversion across stores, categories, product displays or merchandise. It offers real-time analytics solution to correlate POS data with real-time traffic/audience, awareness, engagement, dwell time, attention time, product interaction, gender, age counts, and smile counts. The company also provides responsive technology solution for messaging and promotions relevant to shopper personas and their journey; real-time triggers, such as proximity, facial detection, dwell time, awareness, product interaction, and others; and automatic and remote content updates across connected screens in-store
Cantilever’s investment in this company is in the form of convertible debt.