Real World Solution

Real-world solution: Commercial success in any business requires a strong product-market fit.  Cantilever focuses on this area early, demanding evidence that the company thoroughly understands its potential customers, their pain points, needs, and wants, providing a solution that is practical, marketable, and commercially viable.  A great solution that no one wants to pay for is not a great investment. 

We promote a business model methodology that objectively analyzes real world, real customer, face-to-face interaction to identify and tailor potential solutions to a profitable market. Cantilever often directs founders towards participation in National Science Foundation based Customer Discovery programs including the exclusive and extremely demanding National I-Corps.  Members of the Cantilever team have participated in this intense program as embedded Mentors for several of our investments and led many more through local introductory versions of the national program.